An enrichment is a column that looks data up for each row. Add one from a column header: New column → Enrichments, then pick the enrichment and map its inputs to your columns.
| Enrichment | What it finds | Example providers |
|---|---|---|
| Work Email | A person's work email from their name, company, or LinkedIn URL | Hunter, Findymail, Prospeo, Wiza, People Data Labs |
| Email Verification | Whether an email address is deliverable, and its risk status | ZeroBounce, NeverBounce, MillionVerifier |
| LinkedIn Profile | A person's LinkedIn profile URL from their name, email, and company | Findymail, Prospeo, People Data Labs |
| Phone Number | A contact's phone number from their name, company, or LinkedIn URL | People Data Labs, Wiza, Findymail |
| Company Domain | A company's website domain from its name | People Data Labs, Datagma |
| Company Info | A company's size and description from its domain | Hunter, People Data Labs, LeadMagic |
Each enrichment can use several providers, tried in turn until one returns a result.
Running enrichments
- Run cell fills one cell.
- Run N empty or failed cells fills every cell in the column that is empty or failed.
- Enrichment Details in the sidebar shows what was looked up and which provider answered.
Enrichment usage is billed like other usage; see Costs.
For per-row logic of your own, use a workflow column instead. Transcript scoring for Call Compliance also runs as a column, set up from the Transcript upload panel rather than this menu.